This body of work depicts mushrooms made of old maps.
Both the fruit bodies and the mycelium that lives in the earth.

It strives to visualize that all forms of life on this earth
are connected - through the earth.

Patterns left behind from posters taken down became the starting point for this exploratory project in graphic design. The work strives to visualize misinformation and disinformation.

CLIENT
Personal work. The result of my taking the course Linguistics of the material at HDK-Valand, Göteborg, Sweden.

DESIGN PROCESS
This project is a continuation of my Food Gods of Packaging Trash where I started to create religious figures out of the "characters" and symbols on trash from food packaging.

The base structure is made entirely from food packaging trash. I scanned in some of the material and manipulated it in various ways. I then printed it out in a much larger format and glued it to the base.

OUTCOME
A conversation piece in the format of a 2,5+ meter tall sculpture made out of trash from the food packaging industry. With this project I urge any and everyone to reflect over;
* Who decides what you eat - you or the Food Gods?
* Do you eat what is best for yourself and the world around you?
* What traces do your choices leave?

CLIENT
Personal work. This is the result of my "individual exploratory design project" from the course EAT - Food Culture, Materiality and Design at HDK, Göteborg Sweden.

MISSION
The assignment was to come up with a "conversation piece" within the concept of food culture. (A conversation piece does not aim to solve an issue, rather stimulate conversation around a certain topic.)

I decided that this project would somehow raise concerns about environmental issues.

DESIGN PROCESS
We were asked to pick a subject of interest and run with it, without having any thought out goal for the project.

I was interested in the sheer amount of material being used to package what we eat, and how little of it is that is actually necessary.

OUTCOME
I am using irony and humor to address the issue of excessive use of materials when packing foods. It displays one hundred individually packaged grains of rice.

I wanted the spectators to reflect on similar things they encounter in their daily lives and converse with friends and family about the amount of waste created by the food industry. And just maybe, in the long run, contribute to them acting on this issue in one way or another.

CLIENT
Personal work. This is the result of my "individual exploratory design project" from the course EAT - Food Culture, Materiality and Design at HDK, Göteborg Sweden.

MISSION
The assignment was to come up with a "conversation piece" within the concept of food culture. (A conversation piece does not aim to solve an issue, rather stimulate conversation around a certain topic.)

I wanted this project to address the ongoing debate around what foods to eat.

DESIGN PROCESS
We were asked to pick a subject of interest and run with it, without having any thought out goal for the project.

I decided to use trash from food packaging as a starting point, and build something new out of it. There is something about using what other people throw away that intrigues me.

I started out by digging through the trash generated by food packaging, collecting anything that caught my interest. For instance, I liked the looks of the color test strips underneath cartons. Also letters, symbols and other graphic elements that had been deformed in various ways. At first, I looked through my own trash, then the neighbors in the recycling room, then ... any and everywhere. I used an image scanner to transfer the trash graphics to my computer and started organizing the material by appearance. I thought I would come up with some nerdy patterns or something along those lines, but I felt like that would be lacking as a conversation piece.

I noticed the “characters” of the designs that depict humans or animals, and I somehow had the idea of turning them into gods. It ties into my belief that many of us identify with what we choose to eat or not to eat to such a degree that it almost qualifies as a religion.

Once I knew what I wanted to do I then gathered a lot more material. I took pictures of food packages with my phone in supermarkets, at friend’s house .... anywhere I would find an interesting food character. For reference, I looked to images of various religious icons, goddesses, saints, and holy men. I clustered images together crudely and sketched out gods for every type of food I could think of.

OUTCOME
I eventually completed eight gods ... and a symbol for the religion ... and then a zine. I would like viewers to examine themselves and to question why they eat what the do. Then to have conversations around food and identity.

I am convinced that this project can be improved to further guide viewers into a conversation and I might keep working on it ... in time.

Free street food made from food scraps!

CLIENT
Personal work. This is the result of a group project from the course EAT - Food Culture, Materiality and Design at HDK, Göteborg Sweden.

MISSION
To contribute to the Gothenburg design festival - on the theme "sharing".

DESIGN PROCESS
We decided to address the issue of food waste early in the process. While brainstorming we experimented with food scraps, eventually leading up to the final idea. The name is a play on words, a mixture of Crêpes, Scraps, and Skräp - the Swedish word for waste.

We got all the fruit, such as plums, apples, kiwis, strawberries, and bananas, for free from a supermarket that otherwise would have thrown it all in the trash.

We created a logo and a basic graphic profile. We printed our logo on paper compost bags and used them for serving the crepes and as labels for the jam jars. We sewed aprons from scrap fabrics and screen printed the logo onto them, created a variety of signs and pennants from compost bags.

OUTCOME
We created a pop-up street food stand just outside the city library. During lunch hours we served free vegan crepes, with jam made from fruits that otherwise would have been thrown away. We also gave away leftover fruit and jars of our homemade jam and chutneys.

With this event, we managed to raise awareness of the fact that massive amounts of perfectly good food are continuously being thrown away in our society. We educated our audience and engaged in various conversations around the subject of food waste. We felt good about sharing all of this without expecting anything back, but some guests refused NOT to pay and instead donated money to charity organizations.

Graphic design for ‘The Process’