CLIENT
Personal work. This is the result of my "individual exploratory design project" from the course EAT - Food Culture, Materiality and Design at HDK, Göteborg Sweden.

MISSION
The assignment was to come up with a "conversation piece" within the concept of food culture. (A conversation piece does not aim to solve an issue, rather stimulate conversation around a certain topic.)

I decided that this project would somehow raise concerns about environmental issues.

DESIGN PROCESS
We were asked to pick a subject of interest and run with it, without having any thought out goal for the project.

I was interested in the sheer amount of material being used to package what we eat, and how little of it is that is actually necessary.

OUTCOME
I am using irony and humor to address the issue of excessive use of materials when packing foods. It displays one hundred individually packaged grains of rice.

I wanted the spectators to reflect on similar things they encounter in their daily lives and converse with friends and family about the amount of waste created by the food industry. And just maybe, in the long run, contribute to them acting on this issue in one way or another.